Pre-Seed · Confidential
Adsidian.ai
The Operating System for AI-Native Ad Agencies
Agent-First Architecture
Full Meta Integration
Agency Workflow Intelligence
Raising $250K–$500K Pre-Seed
Reilly McNamara & William Parish · February 2026
THE PROBLEM
Small Agencies Are Drowning in Manual Ad Management
60,000+
Digital ad agencies in the US
The vast majority are small teams under 50 people, managing dozens of client accounts manually across Meta's increasingly complex platform.
73%
of agency execs say AI personalization is the #1 trend
Yet most agencies are stuck at Level 1 — using ChatGPT for copy and Canva for creatives. No workflow automation. No autonomous optimization.
20+ hrs/week
spent on repetitive campaign management
Per account manager. Adjusting bids, monitoring performance, creating reports, syncing with clients. Time that should go to strategy and growth.
70:30
work has shifted in-house from agencies
Brands are in-housing ad ops. Small agencies must deliver 10x more value per headcount or lose clients to DIY tools and AI platforms.
The existential question for small agencies:
How do you compete with enterprise tools and in-house teams when you have 5 people?
THE INSIGHT
Every AI Ad Tool Is Built for Brands. None Are Built for Agencies.
❌ What Exists Today
AdsGency, Madgicx, Mesha → built for brands, not agencies
Meta Advantage+ → automates within Meta, not across agency workflow
Single-tenant: one brand, one account, one optimization loop
No multi-client management, no agency billing, no team coordination
"Replace your agency" positioning — adversarial to our buyer
✓ What Agencies Actually Need
Multi-client campaign management from a single pane of glass
AI that understands agency context: billing, client relationships, cross-account patterns
Autonomous optimization that respects each client's unique constraints & goals
QA & audit systems — agencies are liable for client ad spend
A platform that makes them MORE valuable to clients, not obsolete
Adsidian is picks & shovels, not a competing miner.
We don't replace agencies — we give them superpowers.
THE SOLUTION
Three Levels of AI Adoption. Adsidian Takes Agencies to Level 3.
Level 1
Copilot
ChatGPT for ad copy. Canva AI for creatives. Manual execution. Disconnected tools.
Level 2
Plugins & Vertical Tools
MCPs, vertical SaaS. Better integrations. Still human-driven decisions. Fragmented workflows.
Level 3
Autonomous Agency OS
Shared team context. Full autonomy with guardrails. Outputs become inputs. The agency runs ON the AI, not alongside it.
← This is Adsidian
🤖
AI Agent-First
Every action is taken by purpose-built AI agents, not human clicks with AI suggestions
🔍
Full Audit Trail
Every agent decision is logged, explainable, and reversible. Agencies stay compliant and accountable
🧠
Context Engineering
Proprietary context layer that understands agency workflows, client hierarchies, and cross-account patterns
HOW IT WORKS
Onboard in Minutes. Optimize Autonomously. Scale Without Headcount.
01
Agency Onboarding
Agency connects their own Meta Business app (not Adsidian's). Each agency maintains their own direct Meta API relationship. No single-point-of-failure, no platform dependency.
02
Full Campaign Sync
Adsidian ingests all campaigns, ad sets, ads, audiences, and historical performance data. Builds a complete picture of the agency's portfolio across all clients.
03
Instant Assessment
AI agents analyze the entire portfolio for quick wins: underperforming ads, budget misallocation, audience overlap, creative fatigue. Surfaces actionable insights immediately.
04
Activity Heat Mapping
Tracks campaign activity from both interaction (performance) and internal use (management time) perspectives. Agencies can validate their billing accuracy and identify which accounts need attention.
05
Autonomous Optimization
With agency-defined guardrails, AI agents continuously optimize: adjusting bids, pausing underperformers, reallocating budgets, and flagging anomalies. QA agents validate every change before execution.
THE PRODUCT
MVP — Live Today. Full Meta Integration with Agent Control.
Multi-Client Dashboard
✅ Live
Single pane of glass across all agency clients. Campaign performance, spend tracking, and alert management in one view.
AI Agent Control Center
✅ Live
Full visibility into what agents are doing, why, and the ability to approve, override, or constrain any autonomous action.
Campaign Intelligence
✅ Live
Cross-client pattern recognition. Identifies winning strategies from one account that can be applied to others.
Agentic QA System
🔄 In Progress
Dedicated quality assurance agents that validate ad completeness, compliance, and performance thresholds before any change goes live.
Tech Architecture
AI Orchestration via OpenRouter
Multi-model routing (best model per task)
Agency-scoped Meta API connections
Full audit logging & decision tracking
Context engineering layer (proprietary)
TRACTION
Built by an Agency, for Agencies. Dogfooding from Day One.
CASE STUDY: RM GROWTH MEDIA
Co-founder Reilly McNamara runs RM Growth Media, a Meta-focused advertising agency. Adsidian was built to solve the exact problems he faces daily — managing multiple client campaigns, optimizing spend, ensuring ad quality, and scaling without hiring. His agency serves as our live production environment and primary feedback loop.
[X] Client Accounts
Managed through Adsidian
Metrics to be populated from live usage data
[X]% Reduction
In campaign management time
Time saved on manual optimization tasks
[X]x ROAS
Avg across managed accounts
Performance benchmarked against industry avg of 2.19x
Current Status
MVP live with full Meta integration. One production agency (co-founder's). Agentic QA system in active development. Ready for beta expansion to 5–10 agencies.
Next 90 Days
Onboard 5 beta agencies. Validate pricing model. Complete QA agent system. Gather performance metrics for seed-stage deck. First paying customers by end of Q2 2026.
MARKET OPPORTUNITY
60,000 Agencies. $58B Industry. Massive Underserved Segment.
Total Addressable Market
$58.2B
US Digital Ad Agency Revenue (2025)
↑ 13.6% CAGR (2020–2025)
Serviceable Addressable Market
$7.3B
US Digital Ad Agency Software & Tools
Serviceable Obtainable Market
$240M+
40K small agencies × $500/mo avg
Why Now?
Agencies face existential pressure
70:30 in-housing shift means agencies must deliver dramatically more value per headcount
AI adoption is early
Only 12% of agencies see AI as a threat — most haven't adopted beyond ChatGPT
Meta is getting more complex
Advantage+, GEM, targeting consolidation — smaller teams can't keep up with platform changes
VC money is flowing
$700M+ invested in agentic AI startups in 2025 alone (Crunchbase). Market timing is now.
BUSINESS MODEL
Platform Pricing Aligned with Agency Growth. Not Per-Seat SaaS.
Starter
$297/month
Up to 10 managed client accounts
Full Meta integration
AI agent automation
Campaign sync & assessment
Activity heat mapping
Email support
MOST POPULAR
Growth
$797/month
Up to 50 managed client accounts
Everything in Starter
Cross-client intelligence
Advanced QA agents
Priority optimization
Dedicated onboarding
Scale
$1,997/month
Unlimited client accounts
Everything in Growth
Custom agent workflows
API access
White-label options
Dedicated success manager
Why not % of ad spend?
Creates misaligned incentives. Agencies resist because it erodes margins. Hard to track honestly. Trust is everything.
Why not per-seat?
Agencies want to scale output, not headcount. Per-seat pricing penalizes the exact efficiency gains our platform delivers.
Why account-based tiers?
More client accounts = more value from the platform. Pricing scales with agency success, not arbitrary user counts.
COMPETITIVE LANDSCAPE
Everyone Else Builds for Brands. We Build for the Agencies Behind Them.
| Target Buyer | Multi-Client | Agency Billing | AI Autonomy | Platform | |
|---|---|---|---|---|---|
| Adsidian ★ | Small agencies | ✅ | ✅ | Level 3 | Meta (expanding) |
| AdsGency | Brands direct | ❌ | ❌ | Level 2-3 | Multi-channel |
| Madgicx | Media buyers | Partial | ❌ | Level 2 | Meta |
| Mesha | E-com / D2C | ❌ | ❌ | Level 2 | Meta + Google |
| Meta Advantage+ | All advertisers | ❌ | ❌ | Level 2 | Meta only |
| Adin.AI | Enterprise | Partial | ❌ | Level 2 | Multi-channel |
Our Defensive Moat
Context engineering. Every agency onboarded enriches our understanding of how agencies actually operate — workflows, client dynamics, campaign patterns, billing structures. This compounding intelligence layer cannot be replicated by bolting AI onto an existing ad tool.
Platform Risk Mitigation
Meta's Advantage+ optimizes within Meta. Adsidian optimizes the agency's business across clients. Our roadmap includes Google, Microsoft, and Apple — becoming the cross-platform brain that no single ad platform will build.
THE TEAM
Technical Depth Meets Agency DNA
RM
Reilly McNamara
Co-Founder & CEO
Founder of RM Growth Media, a Meta-focused advertising agency. AI-native from day one — represents the next generation of agency ownership where AI isn't a tool bolted on, it's the foundation. Built his agency on Adsidian from the start, serving as the product's primary user and feedback loop. Brings direct sales experience and agency operator perspective.
Meta AdvertisingAgency OperationsSales & GrowthAI-Native Operator
WP
William Parish
Co-Founder & CTO
10+ years building scalable platforms across enterprise environments. Last 2 years focused exclusively on AI agent architecture and agentic solutions. Former Director of Engineering at MagMutual (insurance tech). Led teams of 40+ developers at Indeed, Verizon, and Bridge2 Solutions building systems processing millions of transactions.
AI Agent ArchitectureEnterprise PlatformsTeam LeadershipFull-Stack Engineering
Why This Team?
William builds the platform. Reilly runs on the platform. This isn't a hypothetical product built in a vacuum — it's a tool forged in daily agency operations and refined by an engineer who's spent a decade building production systems at scale. The builder IS the user. That feedback loop is our unfair advantage.
THE ASK
$250K–$500K Pre-Seed to Get to 15 Paying Agencies
Use of Funds
Sales & Agency Onboarding40%
Marketing & Content25%
Engineering (QA agents, multi-platform)25%
Infrastructure & Operations10%
12-Month Milestones
Q2 2026
5 beta agencies onboarded. Pricing validated. QA system complete.
Q3 2026
15 paying agencies. $5K+ MRR. Case studies with performance data.
Q4 2026
Google Ads integration begins. 30+ agencies. $15K+ MRR.
Q1 2027
Seed-ready metrics. 50+ agencies. $30K+ MRR. Begin seed fundraise.
Capital Efficient
MVP already built and running. This isn't R&D money — it's go-to-market fuel. Low burn rate, high leverage.
Clear Path to Seed
Pre-seed gets us to the metrics that unlock a $1–2M seed round: 15+ paying customers, proven unit economics, multi-platform expansion.
Founder-Funded to Date
We've self-funded development of the complete MVP. Every dollar raised goes directly to customer acquisition and product expansion.
The Vision
Every Ad Agency Runs on Adsidian
Today, we're the operating system for Meta-focused agencies. Tomorrow, we're the cross-platform brain that powers every small and mid-size agency in the world — Meta, Google, Microsoft, Apple, and beyond.
Meta ✅
Google 🔜
Microsoft 🗓️
Apple 🗓️
TikTok 🗓️
Phase 1
Agency OS
Meta-first, single platform mastery
Phase 2
Multi-Platform
Google + Microsoft integration
Phase 3
Agency Marketplace
Agencies + brands discover each other
Let's Build the Future of Agency Intelligence Together
reilly@adsidian.ai · william@adsidian.ai